In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits from this retreat.
Now is a key time for businesses to invest in SEO so they can set themselves up for success in the future.
We firmly believe in the power of small businesses—the market has experienced pandemics, recessions, and upsets before, and many businesses have thrived in the aftermath. This current concern will be no different. Use this time as one of growth; maintain your business presence and prepare yourself to flourish when the market regains its footing.
While short-term plans are necessary due to rapidly changing circumstances, they cannot be made at the expense of long-term strategy. The COVID-19 pandemic, like its predecessors, will not last forever. Position yourself to address the world post-crisis. Your actions during this time will inevitably affect the fate of your business when normal operations resume.